We believe the best ideas come from the biggest imaginations. That’s why our Back-to-School tradition has been to invite young ice cream lovers to imagine the next great XO flavour. One winning creation earns a place on the menu to be enjoyed by thousands of families for an entire year. The winner is invited to make the first batch, to name the flavour and take a few pints home. Start dreaming up the next flavour, it could have your name on it!