BACK-TO-SCHOOL CONTEST

Dream it, make it, name it

We believe the best ideas come from the biggest imaginations. That’s why our Back-to-School tradition has been to invite young ice cream lovers to imagine the next great XO flavour. One winning creation earns a place on the menu to be enjoyed by thousands of families for an entire year. The winner joins us in the kitchen to make the first batch, names the flavour and takes a few pints home. Start dreaming up the next legendary flavour, it could have your name on it!

The 2026 edition is now closed. Thank you to the hundreds of kids who submitted a flavour idea. We are reviewing all the entries and will announce a winner later in October.

Nine-year old Nixon is the 2025 winner of the Back-to-School contest. Last fall, we were thrilled to welcome him and his family to the store to make the very first batch of his ice cream, Nixon’s PB & J. Made with peanut butter, swirls of strawberry jam and crunchy pieces of toast, it’s the essence of childhood nostalgia in a scoop. Currently on the menu!